Founded by the Benetton family in the 1960s, Benetton is one of the largest garment retailers, with stores which bear its name located in almost all parts of the world.. It could be interesting to analyse the technical development of such an important company going through the different theories of technology.
Concerning the technological approach to the activity that Benetton carries on inside its group, the Company adopted a not fully integrated system: not all the activities, namely the technologies, are held “in-house”.
First of all Benetton purchase the principal raw materials (wool, raw cotton, yarn, cloth and denim fabrics) from its supply chain. Even if the Company doesn’t seek formal, long-term contracts with its suppliers, it has not experienced interruptions in supply that have had material impact on its activity.
From 2005 the textile segment has been made up of 2 companies, transforming raw materials into fabrics, from spinning to finishing and ennobling. Handicraft......
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Approximate Pages: 6 (260 words per double-spaced page) |