. EXECUTIVE SUMMARY
In response to environmental concerns coupled with rising prices and demands for crude oil and subsequently gasoline, the Prius, the world’s first mass-produced gasoline-electric hybrid vehicle, was finally featured and sold in Japan in December 1997.
Its reputation as an advanced eco-considerate sedan has continued to grow, with sales beginning in North America in July 2000 and in Europe in September of the same year. Including Asia, the Prius is now available in more than 20 countries and territories around the globe.
The main objectives of producing the Prius were to have a product which will achieve a high contribution to fuel economy and reduction of greenhouse gases. It should also have the ability to travel long distances without refueling. The product must have an affordable price patronized by a wide spectrum of customers.
Nigeria is an oil producing country, which ranks No. 5 amongst OPEC (Organization of Petroleum exporting countries) members.......
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Approximate Pages: 3 (260 words per double-spaced page) |