Fallacy Summary and Application
Fallacies are used in many applications of business. Companies use them to push products, spin dropping profits, and to prevent losses in customer base. Politicians use fallacies constantly to attack opponents and to change to subject when pressure is put on them for things they have done in the past. This paper will discuss three different types of fallacies and how companies and individuals use amphiboly, false analogy, and ad hominem to sell their product or opinions.
Amphiboly is a fallacy that uses vague statements to cause people to draw the wrong conclusions. Claritin is an antihistamine used for allergy relief. Before August of 1997, the Claritin commercials showed a woman running through a field with an announcer stating "At last a clear day" and "Its time to see your doctor". Not once was the benefit or the hazards of the drug mentioned. People would then think, "I would like to have a clear day. I should call my doctor". This was......
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Approximate Word Count: 811
Approximate Pages: 4 (260 words per double-spaced page) |