For online retailers, where the interaction between a business and a customer is interceded by network technologies, competition is never any further than one "click" away. This makes customer loyalty more complicated to achieve and is extremely critical to business survival. The tools that an e-business has to drive customer loyalty largely depend on its Web site's functionality and design.
Online retailers should:
- Build and protect brand equity through consistent and exceptional performance of Web channels
- Capitalize on investments in marketing campaigns—and the online storefront itself—by ensuring that Web infrastructures are ready to handle expected user loads
- Grow revenue and market share by attracting shoppers with rich, sophisticated value-added online services
- Gain greater insight into customer buying behavior and cater to high-value clients
- Take advantage of an outsourced service-delivery model to prioritize and resolve issues based on end-user impact,......
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Approximate Word Count: 333
Approximate Pages: 2 (260 words per double-spaced page) |