Kudler Fine Foods (KFF) was created by Kathy Kudler and has three retails stores in Southern California. This specialty store focuses on providing customers with the finest selections in foods, wines, and, related needs. More specifically, KFF offers a gourmet selection of seafood, meats, wines, produce, baked goods, and dairy products. Teamed with a wide array of fine products, KFF selects team members carefully, employing a friendly, knowledgeable staff.
The company has grown significantly and is focused on expanding services, improving efficiency of daily operations, as well as increasing the consumer purchase cycle. KFF has used market surveys as a method of market research to determine the customers level of satisfaction. In 2005 and 2006 surveys were administered with the following content; store hours are convenient for my shopping needs, store atmosphere and decor are appealing, a good selection of products was present, the merchandise sold is a good value for the......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 839
Approximate Pages: 4 (260 words per double-spaced page) |