INTRODUCTION
Toy World, Inc. was a manufacturer of plastics toys for children. Its product groups included toys cars, trucks, construction equipment, rockets, spaceships and satellites, musical instruments, animals, robots, and action figures. The products are a wide range of designs, colors, and sizes. This kind of business was a highly competitive business. Moreover, this industry was populated by a large number of companies, which were short on capital and management talent.
Since capital requirements were not large and the technology was relatively simple, therefore it was easy for new competitors to enter the industry. Design and price competition was fierce, resulting in short product lives and a relatively high rate of company failures. To invent an innovation of new toy could be a competitive advantage for such company. This will make a high margin for recent time until competitors were able to offer a similar product. This kind of profit might contribute importantly......
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Approximate Word Count: 1657
Approximate Pages: 7 (260 words per double-spaced page) |