Cognitive Dissonance is a psychological discomfort caused by inconsistency among a person's belief, attitudes, and or actions. There are three hypotheses that explain the theory. The first hypothesis is selective exposure which is the tendency to avoid information inconsistent with one's belief and attitudes. One only accepts information that is consistent with their own thoughts. Hypothesis two is post-decision dissonance; which are close call decisions and can affect a decision one makes. And the third hypothesis is minimal justification, which is a counter attitudinal action, freely chosen with little incentive or justification, leading to a change in attitude (Craig, R., 1998, http://www.colorado.edu/communication/meta-discourses/Theory/dissonance/).
People hold a multitude of cognitions simultaneously, and these cognitions form irrelevant, consonant or dissonant relationships with one another.
Cognitive Irrelevance probably describes the bulk of the relationships among......
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