SALES & MARKETING MANAGEMENT JUL 2007
Individual Assignment (10%) due on lesson 5
Choose a product you have bought recently. Trace and explain the buying process you have gone through in the following order.
My Name: Tng Ruyi__________________________
Product: Creative Zen V plus 8GB_______________
Steps in buying process:
1. There was a need to buy an mp3 as the previous one was stolen at work. Therefore, I need to find one replacement. The mp3 was usually during the travelling time to work or school.
2. The previous mp3 I've been using was bought from creative. I trust the brand and the brand usually give a year warranty. Plus, most of my family members were also using that brand. Usually, there are a few creative warehouse sales in a year. Therefore, I saw an advertisement in the newspaper and I waited till the sale date.
3. There were two alternatives, both of the same brand but they had different pricing. The 1st one was Creative Zen Vision W 60GB. It cost......
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Approximate Word Count: 337
Approximate Pages: 2 (260 words per double-spaced page) |