Abstract
This paper will contain detailed information regarding specialized websites designed exclusively for B2B and B2C. A comparison of the functionality of each category of web sites will be made, providing examples and details of each category.
B2B vs. B2C
Regardless of the high complexity of transactions that are conducted through B2B sites, B2B websites are usually less user-friendly then B2C sites. In real life, however, if the scenario is more complex the use of supportive user interfaces becomes more necessary. B2B transactions are more complex in the sense that a B2B consumer has many more decisions to make regarding the product ranging from quantity, to several different kinds of products. B2B websites should be more user-friendly then B2C, but due to the complexity of the transactions, companies take advantage and put less effort on improving their sites. B2B transactions are usually big service contracts or big-bill purchases. The products and services......
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Approximate Word Count: 1104
Approximate Pages: 5 (260 words per double-spaced page) |