INTRODUCTION
Zara's success comes from its ability to effectively capture and process current data, transforming it into information regarding up-to-date customer demand. Zara's IT systems are the foundation of a streamlined production cycle that allows the company to swiftly meet ever-changing customer demand. The linkages throughout its value chain produce product differentiation that gives Zara a competitive advantage over its competitors.
DATA, INFORMATION, & STRATEGIC IMPLICATIONS
Zara utilizes IT to capture data and create information from the start of its value chain. Retail workers email and phone the head office daily, transmitting up-to-the-minute demand data describing customer comments, sales, or even unique customer styles. The data flows into a database located at the head office. The computer program processes the data and turns it into information that is analyzed by HQ managers. The result is current information regarding consumer demand and evolving fashion......
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Approximate Word Count: 539
Approximate Pages: 3 (260 words per double-spaced page) |