Target Market Research - Taipei
Taipei, the capital of Taiwan, has been at the centre of rapid economic development in the country and has now become one of the newest global cities in the production of high technology and its components. This economic growth began in the early 1960’s and has taken off in the new millennium. This city is part of the so called Taiwan miracle which has seen dramatic growth following foreign direct investment in the 1960s. Taiwan is now a creditor economy, holding one of the world\'s largest foreign exchange reserves of more than $500 billion (100 G$) in 1999. Despite the Asian financial crisis, the economy continues to expand at about 5% per year, with virtually full employment and low inflation.
As a company seeking to expand into new regions, we began our search in Taipei, realizing the growth and capitalization on high technology. The major industries in the city include electrical and electronic manufacturing, textiles, metals,......
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