Introduction
In 1986, the Systems Equipment Division (SED) at Ferrofluidics , was in big trouble. Sales, which had peaked in 1985 at $9 million, were less than $3 million. They did not receive a new order during the last half of the 1986. By the end of the year it was apparent that the main product, “pullers,” had severe quality problems. There were no backorders, and no prospective customers. The future looked bleak.
General Corporate Background
Ferrofluidics was founded in October 1968 by Dr. Ronald Moskowitz and Dr. James Rosensweig to pioneer the technical and market development of magnetic fluid technology. These men invented and patented this specialized materials technology while working as re searchers on NASA sponsored projects in the early 1960’s. NASA investigated magnetic fluid technology because of its potential as a sealed bearing which isolates hazardous environments from ambient normal conditions along a rotating shaft. These fluids, called......
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Approximate Word Count: 2612
Approximate Pages: 11 (260 words per double-spaced page) |