Session 3 Case Study
Sport Obermeyer, Ltd
Matching Supply and Demand & Cycle Time Reduction
Statements of Issues
Sport Overseer is trying to make a critical decision about placing an initial order in a very uncertain environment. Last year Columbia Sportswear, a competitor of Sport Obermeyer, managed to capture 23% of the Adult Ski-Jacket market. This, along with the ever increasing varieties of products, as well as, no clear indication of what the end consumers reaction to the line will be, makes this a very careful blending of analysis, experience, intuition and sheer speculation when making this decision.
The Fashion Industry is extremely competitive, as well as trendy. Sport Obermeyer joined venture with Obersport to coordinate production in the Far East.
Last year Sport Obermeyer had one third of its' parkas production in Chinese factories. This year the company planed to produce one half of its' parkas in China. The labor costs in China are extremely low,......
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Approximate Word Count: 572
Approximate Pages: 3 (260 words per double-spaced page) |