A growing concern expressed by employers is the failure of universities to provide
students with the skill sets needed by modern industry and businesses (Hibbert, 2000).
Significantly, it has been suggested that the learning afforded an individual by an
MBA is of limited relevance to their current employer, being better suited for career
progression outside an existing workplace (David, 2000). The suggestion is that some
part-time MBAs, whilst useful for gaining new jobs, have very little impact within
individuals’ existing organizations. Recognizing this failing, universities are
responding by developing new and innovative approaches to education. One such
approach is the adoption and incorporation of action leaning (Frank, 1996). This paper
seeks to reports a case study of an example of this, an MBA in Engineering
Management offered by Bradford University School of Management. This program
offers a genuinely innovative approach to management education. Many examples of......
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Approximate Word Count: 7092
Approximate Pages: 28 (260 words per double-spaced page) |