Global Communications Benchmarking Research
University of Phoenix
Introduction
Global communications is experiencing many problems. As a corporation, they are seeking to solve their problems by developing new initiatives. One of these strategies is to "realize growth through the introduction of new services, primarily to its small business and consumer customers." In order to "maximize their initiatives the company plans to market itself more aggressively on an international level with the goal of becoming a truly global resource." There are many smaller concepts that can help Global Communications accomplish this goal encompassing concepts like careful international marketing, creating effective partnerships, expanding product lines, network marketing, strategic internal reorganization, and reducing costs by automating the customer service centers. Each of these concepts contains some risk; however, this risk can be mitigated by benchmarking other companies that......
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Approximate Word Count: 4446
Approximate Pages: 18 (260 words per double-spaced page) |