Case 21
South African Breweries
Executive Summary
South African Breweries (SAB) one of the biggest global producer of beer which is facing several problems such as:
• SAB has operated in many countries with instable currencies which makes company looking for other alternatives of sufficient capital.
• Whether is better to enter emerging markets or developed markets.
• SAB stays on intersection which leads to many local brands in one direction and one global brand in other direction.
• Stay alone with implementing more effective information technologies or merge with other serious global competitor.
SAB can implement several alternatives which can solve those issues and lead to higher profitability such as:
• Preferring emerging markets instead of developed markets because of higher potential of increase in profitability.
• Establishing one global brand but with keeping local brand productions with its local names but only as variety......
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