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Analysis And Forecast Of The Retail Sale


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1. Executive Summary
This report forecasts that the retail sales of a large department store will continue to grow in the next 12 months and hit a record $ 14.3 billion dollar by the end of 2007. The forecast is that retail sales are expected to be up 10 per cent growth over 2006, which will be driven by a positive economic environment.
The regression technique is first applied on the historical retail sale data of the time by establishing the exponential trend model to estimate and interpret an exponential trend for the years 1947 through 2006. Then Holt's linear exponential smoothing is used to forecast the sale for the end of the year 2007.
2. Problem Statement

The data contains quarterly sales (in millions of dollars) for a large department store from the first quarter of 1947 through the fourth quarter of 2006. If the retail sales of this department store are growing exponentially through this entire period? What should the retail sales of this department store be......

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Approximate Word Count: 1173
Approximate Pages: 5 (260 words per double-spaced page)

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