L'Oreal's Global Makeover: Case Study
Problem: L'Oreal has a number of issues to consider; the approaching retirement of CEO Owen Jones, the potential takeovers of Nivea and Shu Uemura, their trouble gaining a presence in the Japanese market, and the lack of revenue in certain areas of their products offerings. There is also some loss in business for high demand products during turnover time as buyers wait for new shipments.
Condensed Recommendation: L'Oreal should carefully select a CEO candidate who has experience in global management and the ability to spot trends. L'Oreal should proceed with the potential takeover of Japanese Shu Uemura, but they should reconsider the Nivea takeover as it may open them to a potential takeover threat. They should continue with their global expansion by developing new brands to meet particular ethnicities, perhaps aiming to catch the South American market as they have done with the African market. They should also flesh out their......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 3608
Approximate Pages: 14 (260 words per double-spaced page) |