Profit and shareholder value are the two goals that organizations pursue. Exploiting an industry’s resources and achieving and sustaining competitive advantage have always been the drivers to profitability. Traditionally being a corporate social responsible company meant sacrificing profitability and thus there was a trade off. Through specific examples and concrete reasoning Prahalad and Hammond suggest how companies can achieve both. I was impressed with the example about making a developing community the target of the investment, in particular; the internet-based kiosks. There are benefits and weaknesses of the program. It seems evident that one of the main needs of human beings -whether in the developing world or in the developed world- is communication. Setting-up kiosks that can serve more than 600 villages and allow them to communicate between each other and the rest of the world is indeed an achievement. From the point of view of the business, it is also a perfect strategy......
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Approximate Word Count: 372
Approximate Pages: 2 (260 words per double-spaced page) |