Advertising and Alcohol
While skimming through my traditional issue of Cosmopolitan, and while still unsure of what the focus of this paper should be on, it became clear, page after page that I was to focus on advertising and alcohol in the media. I came across an ad for Jose Cuervo tequila, in it there is a young, sexy woman standing over a young, idealistic man putting her hands on his bald head; her hair is standing straight up and the caption says: "It makes you electricÂ…not true, but sparks may fly anyway". After viewing this it only made sense to write about advertising and alcohol. After researching a bit, I found out "that many advertising industries spend billions of dollars on advertising alone" .
Pondering this, one would assume that the more advertisements for alcohol the more likely a society will increase it's consumption of alcohol, however further analysis and research would prove this assumption to be defective; "advertising increases alcohol abuseÂ…right?......
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