1- In this case, CEO of the television station tm3 Christiane zu Salm is facing a situation of dire uncertainty, with the necessity to implement a large change as quickly and smoothly as possible. The main problem of this case is where to start and who would be the viewers and they would actively participate in the shows after Christiane zu Salm decided to come up with new concept: Interactive television. Now Question that needs to be answered by Christiane zu Salm was new program would find its place in the German television market? How could they finance the channel, and what were their profit drivers? Basically, they have to find right audiences and target right way in order to become profitable as soon as possible.
2- Based on this case, Tm3 tried so many new format to get more piece of German market such as transform tm3 into a fitness channel from woman's channel or get rights for "Champions League Station" paying huge money. However these strategies were not......
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Approximate Word Count: 616
Approximate Pages: 3 (260 words per double-spaced page) |