Bait and switch?
The bias of advertising has existed as long as advertising has. Advertising is the art of applying bias to sell. It is the designed to make something attractive, to make something desired, or needed through the act of creating simple psychological games. The creation of fallacies to stimulate a sense of need is the very foundation of advertising. The pseudo logical appeal to emotion presented in such ads stimulates us to buy things like soft drinks, of which none admit to their product as being merely carbonated sugar water, in doing so they create an image, an image we are told is an ideal. (Cline 1) To this extent the biases used to sell to men and women have proven themselves to be as different as the genders. After an analysis of recent advertisements in both Cosmo and Maxim, two respected men's and women's magazines, it can be seen that while similar base techniques are used they are uniquely targeted. Thus proving the age old adage of advertising, know......
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