CoffeeTime Market
The ambience and aroma of a freshly brewed exotic coffee creates a winning combination for CoffeeTime, a popular chain of comfortable meeting places serving some of the finest exotic flavors. CoffeeTime maintains a substantial presence in the United States and Europe and management is considering globalization (University of Phoenix, 2006). Initial research shows that South Asia, especially India, is a promising location for expansion. Globalization of CoffeeTime requires careful consideration of market research especially in the design concepts of both secondary and primary research. Analysis of the secondary research reveals location probability yet is limited in some cultural details and potential constraints on the data as to validity of the research. Primary research specifically designed for CoffeeTime venues as to demographics with reliable probability need consideration before finalizing executive decision on the move into the India coffee bar market.......
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Approximate Word Count: 2034
Approximate Pages: 8 (260 words per double-spaced page) |