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Sustaining A Competetive Advantage


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Contents



1. Abstract

2. Introduction

3. The environment

4. The internal capabilities of companies

5. Can companies sustain competitive advantage

6. Links between the dynamic environment and the internal competence’s of
a company.

7 Conclusion

8 Bibliography

9 Appendix Vodaphone PESTLE analysis

1 Abstract
"Several academics and practitioners argue that nowadays the
business environment is so dynamic that companies cannot
possibly achieve a sustainable competitive advantage."

To analyze this statement it is necessary to examine the current environment. To assist us in this aim there are a few tools which have been examined along with the findings of previous researchers. The report also looks at how a company can create internal competencies and if this will effect there sustainability in the current environment. After consideration of the above investigations a reasonable conclusion is suggested.......

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Approximate Word Count: 6487
Approximate Pages: 25 (260 words per double-spaced page)

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