Distribution Dossier
Samsung Electronics India Limited
Sales and Distribution Project
By:
Rohit Agrawal
TABLE OF CONTENTS
CONSUMER ELECTRONICS MARKET IN INDIA 4
LEADING COMPANIES 5
LG Electronics Inc. 5
Videocon Industries Ltd 5
Samsung India Electronics Private Limited 5
SAMSUNG'S DISTRIBUTION CHANNEL 7
Role and key deliverables of channel members 7
Consumer Electronics Distribution 8
CHANNEL MEMBER MANAGEMENT 9
Monetary methods 9
Non monetary methods 9
Target setting mechanism 9
Monitoring Mechanisms 9
Training and HR inputs 10
FIELD FORCE MANAGEMENT 11
Monetary methods 11
Non monetary methods 11
Target setting mechanism 11
Monitoring Mechanisms 11
Training and HR inputs 11
TRANSPORT AND LOGISTICS 12
Imported Goods 12
Within the country 12
Modes of Transportation till Dealer 12
Modes of Transportation after Dealer 12
ANALYTICAL FRAMEWORK 13
EVALUATING THE HEALTH OF CURRENT DISTRIBUTION 16
Effectiveness 16
Efficiency 17
Adaptability of......
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Approximate Word Count: 7700
Approximate Pages: 30 (260 words per double-spaced page) |