Potentials of RFID:
A Conjoint-Based Preference Analysis Regarding Buying Groups
by
Christoph Schröder
Bernhard Swoboda
Frank Hälsig
Trier University, Germany
Universitaetsring 15, D-54286 Trier
T: +49 651 201 2647
e-mail:b.swoboda@uni-trier.de (corresponding author)
Keywords: Buying Groups, RFID, Technology, Adoption, Conjoint Analysis
Track: Innovation in retailing
Potentials of RFID:
A Conjoint-Based Preference Analysis Regarding Buying Groups
ABSTRACT
Radio Frequency Identification (RFID) has not yet been analyzed in buying groups. In general, the preferences for RFID systems as well as the willingness to adopt them in retailing firms has not been investigated. These issues are examined in a first study by combining the \"Theory of Reasoned Action\" and the \"Technology Acceptance Model\" to obtain a specific theoretical framework and using conjoint measurement in order to measure trade-off decisions based on a relatively......
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Approximate Word Count: 6232
Approximate Pages: 24 (260 words per double-spaced page) |