GLOBAL MARKET
Today, the brewing industry is a huge global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. More than 133 billion liters (35 billion gallons) are sold per year — producing total global revenues of $294.5 billion (£147.7 billion) in 2006.
InBev is the largest beer producing company, followed by SABMiller which became the second largest brewing company when South African breweries acquired Miller Brewing in 2002. Anheuser-Busch holds the 3rd spot.
Today there is something of a revival in the small brewery (sometimes now referred to as the micro-brewery) producing traditional ales, or modern versions of them. Globalisation though, has seen the merging and takeover of some of the largest British breweries, and the diversification of the leisure and drinks sectors.
Brewing giants such as Heineken, Baltic Beverage Holdings (a conglomerate comprising the......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 1611
Approximate Pages: 7 (260 words per double-spaced page) |