Midway Games Inc.
Case Analysis
Strategic Management
William McKeown
December 6, 2007
Strategic Purpose and Case Analysis Purpose
Midway Games "develop(s) and publish(es) interactive entertainment software for the global game market."4 The company began in 1988 focusing on the coin operated game sector, and the development of home console and handheld versions that proved to be successful in the coin operated market. In 2001, the management team at Midway Games made the decision to exit the coin-operated segment of their business and "focus exclusively on the rapidly growing home console and handheld video game software market." 4 Over the past several years, Midway Games has suffered significant financial losses. Because of these losses, Midway Games must identify a new strategic purpose: double market capitalization within four years.
Situation Analysis/Market Study
General Environmental Analysis
By 1983, so many bad games had hit the market that consumers......
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Approximate Word Count: 2730
Approximate Pages: 11 (260 words per double-spaced page) |