STRATEGIC MANAGEMENT PAPER
ENTS 625
ASHISH KAPOOR
109-44-0523
RESEARCH IN MOTION LIMITED (USA)
“ALWAYS ON, ALWAYS CONNECTED”
This report will focus on the analyzing the company (RIM) from a consultants perspective and provide recommendations based on SWOT analysis on effective strategy to maintain its strategic competitive advantage over the competitors.
Company Background
Research in Motion Limited (RIM), incorporated on March 7, 1984, is a designer, manufacturer and marketer of wireless solutions for the worldwide mobile communications market. Based in Waterloo, Ontario, & has offices in North America, Europe and Asia Pacific. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for access to time-sensitive information, including email, phone, short message service (SMS) messaging, Internet and intranet-based applications. RIM technology also......
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Approximate Word Count: 703
Approximate Pages: 3 (260 words per double-spaced page) |