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27 November 2007
Organizations as Culture Systems
Organizational Anthropology in Adept Consumer Testing
Many anthropologists have developed key concepts when studying culture and culture change. These ideas can be used more specifically when studying business organizations. In most cases, the success of a company correlates directly with the extent to which culture and strategy of a company blend. Anthropological ideas can help identify the culture of an organization and provide a strategy to help it excel.
To help understand how concepts in anthropology relate to business organizations, I observed a market research company called Adept Consumer Testing. The purpose of the organization is to find out what buyers really want and how them, the sellers, can capitalize and make a successful product. After days of compiling information, it was clear that the company had an effective strategy. There are two......
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Approximate Word Count: 843
Approximate Pages: 4 (260 words per double-spaced page) |