Action Performance Companies, Inc.
ACTION PERFORMANCE COMPANIES, INC.
I. BACKGROUND OF CASE
A. HISTORY
Action Performance Inc. is the leader in design, marketing, promotion, and distribution of licensed motor sports merchandise for the NASCAR circuit. (Action Performance, 1) The company was established in 1992. Action Performance is a conglomerate that produces sells, and distributes NASCAR racing products. Action Performance is able to hold the leading position in the merchandising arena of motor sports because they've had the opportunities to acquire companies that center on every part of licensed motor sports merchandise. The major subsidiaries of Action Performance are Revell, Winner's Circle, and Action Racing Collectibles for die-cast collectibles. The companies that are used for the apparel lines are: Chase Authentics, and McArthur Towel and Sports Inc. Between every one of Action Performance's companies they clutch over a hundred years of merchandising......
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Approximate Word Count: 1417
Approximate Pages: 6 (260 words per double-spaced page) |