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Consumer Research Stats Case Analysis


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Consumer Research, Inc. is investigating whether there is any correlation between specific characteristics of credit card users and the amount these users charge on credit cards. Their objective is to determine if these characteristics can accurately predict the annual dollar amount charged by credit card users. Data was collected from a sample of 50 credit card consumers presenting information on the annual income (referred as Income), size of household (referred as Household), and the annual credit card charges (referred as Charges) for these consumers. A statistical analysis; including a descriptive, simple regression, and multiple regression tests, of this data was performed and the findings are presented below. Due to the uncertainty of the size of the intended population with respect to the size of the sample data, any inferences implied from this analysis are merely observations and should not be applied as absolute findings with regards to the entire credit card......

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Approximate Word Count: 1372
Approximate Pages: 6 (260 words per double-spaced page)

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