Apple SWOT Analysis
Uploaded by Reality Check on Mar 2, 2006
--------------------------------------------------------------------------------
SWOT Analysis Apple
Strengths
Apple is a very successful company. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). The favourable brand perception had also increased sales of Macintosh computers. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products is also very strong, and represents a huge contribution to income for Apple.
Brand is all-important. Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Ample not only recruits new customers, it retains them i.e. they come back for more products and services from Apple, and the company also has the opportunity......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 706
Approximate Pages: 3 (260 words per double-spaced page) |