There have been many advergames employed by companies to promote their products or services. Some have been very successful, some have failed. Companies are generally reluctant to accept that an advergame failed, so the information on the success or failure is not always available.
Details of some of the advergames used are given below
1. Company: Nescafe - India
Contests2win (C2W) was given a brief to create an advergame to create a connection between coffee and the rejuvenation of the mind. The consumers must want to come back for their daily "fix" of coffee in the real as well as the virtual world, they should want to savor Nescafe in real as well as the virtual world.
The Game: In this game everyday words were "stirred" to jumble them up. The players then had to stir them back to the right order. Stirred is a term used for the process of mixing coffee. The game was designed at different levels of difficulty, labeled Regular, Medium and Strong, which is coffee lingo for......
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