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Table of Contents
Overview of Telecom Industry 3
Market Overview 3
Growth Forecast 3
Core competencies -Industry 4
Value added services in India: Snapshot 4
Marketing Plan 5
Pricing 7
Sales tactics 7
Advertising & Promotion 7
Distribution 7
Future services to look for: Tata Teleservices 8
GPS Service 8
BVC: Buy Via Cell 9
Social Networking 10
Mobilize Finance 11
Associations with different Websites & Channels 12
Telephonic Trading (Via SMS) 13
Call blocks 14
Emergency – Zero balance Calls 15
CONCLUSION 16
EXHIBITS 17
Overview of Telecom Industry
The Indian Telecom market is going through a very dynamic phase with lots of mergers and acquisitions happening around. The major players have been in constantly reinventing their services to hedge the shifts in their market share.
Initially three major private players – the erstwhile Hutchison Telecom, Bharti, and Idea Cellular − emerged in the battlefield. The entry of the......
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Approximate Word Count: 2108
Approximate Pages: 9 (260 words per double-spaced page) |