0. Executive summary 3
1. Introduction 4
2. Conceptual and contextual grounding 6
2.1 Objectives 12
2.2 Missing link between managerial cognition and the internationalisation process 14
3. Research Questions 21
4. Methodology 23
5. Literature 26
0. Executive summary
The following research sheds light on the missing link between managerial cognitive maps and the international strategy-making process in the telecommunication industry of European MNCs. Cognition refers to belief systems that individuals use to acquire, store, transform, and utilize knowledge and that influence, frame, constrain and enable decision-making processes and sense making of their environment. This research contributes to a body of work in which different concepts and methods are distinguished to study the basic cognitive processes that influence and shape heuristic decision-making behaviour. In particular, the influence of manager cognitive maps on the internationalisation process and how the......
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Approximate Word Count: 8245
Approximate Pages: 32 (260 words per double-spaced page) |