B2B and B2C Marketing
Marketing in an electronic business environment is just as strategically important as marking for the brick and mortar business. Four essential categories of the marketing mix include product, price, promotion, and place. The business uses any combination of these elements to define the marketing strategy. The marketing strategy holds a vital role in the success or failure of the company. While there are many marketing similarities to the business-to-business (B2B) and business-to-consumer (B2C) environments, there are also significant differentiating marketing strategies between the two types of business that should not be ignored. This paper will examine the marketing differences on a B2B site when compared to a B2C site.
What is B2B and B2C Marketing
Business-to-business marketing strategies are based on building relationships while catering to other businesses and they feature a small target market segment. Business-to-consumer marketing......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 1074
Approximate Pages: 5 (260 words per double-spaced page) |