Marketing 340
February 24, 2008
Marketing Written Assignment #1
For this marketing assignment I am choosing the companies of Best Buy and Wal-Mart. I will now answer the questions as instructed by the directions of the assignment.
1)
a) In my opinion the biggest advantage an online store offers over a brick and mortar store is convenience. Wal-Mart is open twenty four hours a day and that is very convenient, but to shop online you don’t have to leave your house or even be dressed. When I was at Wal-Mart and looked around I noticed it had considerably less selection then the online store. For example, in the electronics department, the online store has a much greater selection of CD’s, DVD’s, video games, and televisions. For Best Buy I believe the same advantage of convenience applies, but I do not believe the online store had more selection. The online store at Best Buy allows customers to browse the store and look at expensive items without actually going to the......
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Approximate Word Count: 658
Approximate Pages: 3 (260 words per double-spaced page) |