Innovation Strategy
What is Our Innovation Strategy?
We Want to Connect with You
What is Our Innovation Focus?
Innovation Examples
How can we connect?
Connect + Develop EU Team
Connect + Develop Overview (PDF format)
Connect + Develop Brochure (PDF format)
What is Our Innovation Strategy?Innovation in the Box/Our innovation strategy is an approach we call Connect + Develop through which Procter & Gamble is seeking to build a global innovation network. While we invent most of our products in our own labs, we want half of the new ideas to come from outside.
Today's consumer market is global in reach, but remains driven by the cultural preferences and demands of communities from Latin America to Africa to Southeast Asia and beyond. Through our Connect + Develop relationships, we continually search for products, packaging, technologies and commercial opportunities that can be reapplied to our brands and rapidly introduced to better meet consumers' diverse needs. We are......
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