Introduction
The competitive drivers of the 21st century are time and service (responsiveness and flexibility). The notions of stabilizing flow and reducing variations are no longer competitive practices.
More to point, three forces separately and in combination are driving today’s companies deeper and deeper into a territory that most of the executive and managers find frighteningly unfamiliar. These forces are the 3 C’s, customer, competition and change.
Customers: - Seller no longer has upper hand whereas customers do. A customer now tells the supplier what they want, when they want it, how they want it and what they will pay.
Competition: - It used to be simple the company that could get the market with an acceptable product and service, at the best price could get the sale. Now, not only does the competition exist but also, it’s of many different types. If the company cannot stand shoulder to shoulder with the worlds best in the category, it soon has no place at......
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Approximate Word Count: 18887
Approximate Pages: 73 (260 words per double-spaced page) |