Gap Analysis: Intersect Investment Company
Katrina L. Bailey
MBA 520/Transformational Leadership
Timothy DeLong
December 3, 2007
Gap Analysis: Global Communications
Introduction
Since Sept 11, 2001, the financial industry has been struggling with chaos and volatility. As a result, many financial firms are struggling to maintain their clients’ trust, and credibility on Wall Street. Unfortunately, Intersect Investment Company has not been exempt. In an attempt to turn things around and regain its footing in the industry, Intersect CEO, Frank Jeffers, has come up with an exciting new plan to galvanize growth in the organization. This new plan will involve revolutionary organizational changes, and a much needed overhaul of the company’s brand image, helping to establish long-term customer relationships and trust on Wall Street. In order to move the company along this path, a Gap Analysis has been performed which will identify the issues and opportunities that have......
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Approximate Word Count: 2591
Approximate Pages: 10 (260 words per double-spaced page) |