Problem Solution: Harrison-Keyes Inc.
Since 1990, America’s major book chains--Barnes & Noble, Borders, and Books-A-Million--have opened about 700 new stores. As of September, 1997, Books-A-Million had 93 stores nationwide, Borders had 180, and Barnes & Noble (whose public relations department proudly states that "a new Barnes & Noble superstore opens every 4 1/2 days") had 440 stores.
The sheer number of superstores in operation today has given these three corporations an inordinate share of the book retail market. While in 1972 independent bookstores controlled 84 percent of the market, by 1983, shortly after chain bookstores first began expanding, that share had dropped to 71 percent. By 1994, the market share of independent bookstores had fallen to 41 percent. Today, independent market share stands at 25 percent, leaving only a few corporations in control of 75 percent of the book retail market. Market studies indicate that this trend will continue in the future. In 1996......
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Approximate Word Count: 4849
Approximate Pages: 19 (260 words per double-spaced page) |