Mobile E-Marketing and Future Trends in E-commerce
Harpreet Kaur (Lect., GJIMT, Mohali)
harpreet_dhanota@yahoo.co.in
Abstract
Now a day, E-commerce has become a very popular medium of marketing, information retrieval and banking. The model of E-commerce is made like so, that the customer can have direct approach to the manufacturer. The role of retailer, wholesalers and other intermediates is completely vanished. Besides it, the concept of virtual malls has been come into existence. The customer can have quick access to a large range of products. This paper will present all the current trends and future trends and scope in E-marketing.
Keywords:
EDI, V-market, VAS, ISP, VAN, M-ECOM, E-COM
Introduction: What is E-Commerce?
E-com refers o the buying and selling of information as well as the product and services on Internet. E-com has eliminated the use of paper work and hence the business information is exchanged via electronic mails, Electronic data interchange......
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Approximate Word Count: 1147
Approximate Pages: 5 (260 words per double-spaced page) |