EXECUTIVE SUMMARY
After completing the questions regarding the case-study, it was discovered that not only are the small business and entrepreneurship theories involved in answering such questions, but strategic management and international marketing theories also played a big part in identifying such areas as the regionalization activities (Question 1) and growth strategies (Question 2). The student answered the first question as if James were considering to regionalize to Burma through JM Marketing for easier understanding.
This case-study had to be read at least 5 times before a student can fully understand the story behind it. The questions at first seemed to require answers which the student had not learnt of yet and only later discovered that the answer is actually quite simple. It only came down to the fact that the answer had to combine the theories of other subjects learned in the final year of BBDUH.
INTRODUCTION
We were......
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