Knowledge management .
Under the conditions of globalization of economies, development of the environment of information spread, knowledge management (KM) acquires ever more importance in business processes of enterprises. Existing classic marketing strategies now, unlike before, do not bring long-term competitive advantages. High rates of information spread, staff rotation at the labour markets bring to the situation when accompany, only yesterday outstanding among others by its remarkable competitive advantage, today becomes an equal among equals. And tomorrow, low profit norm in the occupied market segment makes it seek for the new points for business efforts application.
It becomes obvious that significant advantage is gained by the enterprises able to turn their intellectual resources into non-material assets, that is, the enterprises, possessing technology of generalization, accumulation and spread of the professional experience. Such enterprises economize on significant......
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Approximate Word Count: 2282
Approximate Pages: 9 (260 words per double-spaced page) |