Case Analysis
An enclosed mall will never be demolished by the click and mortar industry. The main area of concern is that malls need to integrate the ecommerce feel with the everyday shopping experience. E-commerce only can really supplement the retailing business. Malls were primarily created in suburban areas after WWII to replace the Central business districts. E-commerce has been the booming trend in the last ten years that just continues to expand. The first e-commerce was in 1886, a telegraph operator was able to obtain a shipment of watches that was refused by the local jeweler. Using the telegraph, he sold all the watches to fellow operators and railroad employees. Within a few months, he made enough money to quit his job and start his own store. The man's name was Richard Sears; his company later became Sears, Roebuck.
There have been recent reports of dot.com failures; there is growing recognition that the internet is unlikely to displace any......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 737
Approximate Pages: 3 (260 words per double-spaced page) |