Case:
Dell: Overcoming Roadblocks to Growth
1.) Critically assess Dell’s competitive position in the PC market
STRENGHTS:
To determine a companies’ position in the market, the SWOT analysis is a very good method to find out the strategic position and use this knowledge to plan for the future. The aim is to identify a companies’ internal (strengths and weaknesses) and external factors (opportunities and threats).
A main reason why Dell has such a good performance in the computer industry is its well working supply chain. Dell offers a customized product, but still sells cheap computers. An efficient supply chain gives Dell the chance to “reduce prices to grab market share when necessary”. Thus, Dell became the company with the highest market share, with the most shipments in the computer industry. Due to direct communication (direct model) with their customers, suppliers and a close collaboration with business partners they were able to speed up supply and......
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Approximate Word Count: 2816
Approximate Pages: 11 (260 words per double-spaced page) |