Executive Summary
Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result, Apple’s appeal has grown greater in recent years. A leader is design and functionality, Apple can take advantage of the consumer’s desire to be stylish while marketing a new line of trendy products that appeal to the market’s shift towards healthy living as well. In an attempt to combine the sleek elegant design of their current products and blending it with the trendy look of Lululemon’s stylish fitness clothing, Apple, has created a garments line that will appeal to the Stylish and active consumer while merging it with the functional design of fitness devices. Since the bridge between fitness and......
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Approximate Word Count: 4321
Approximate Pages: 17 (260 words per double-spaced page) |