To take two visual examples that seem so farfetched, distant and barely related such as an ancient bronze sculpture and a contemporary media conglomerate logo and compare them may seem absurd. However, despite the lack of a direct connection, the meanings and contexts derived from the historical example shed light on the deliberate as well as the unintended implications of the company logo.
Since the fateful airing of the Buggles’ saccharine “Video Killed the Radio Star,” in 1981, MTV (Music Television) has become an incontestable popular culture behemoth. The network, which has been attributed to having completely “transformed (and rejuvenated) the music industry” (Rapping), had launched a second channel, MTV2. In February of 2005, MTV2 began a full-fledged campaign for its revamped programming. Targeted at “young male viewers… [a very] sought-after – and elusive – demographic” (Hiatt), the new channel plays only hip-hop and rock music videos as well as feature......
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