Marketing and Customer Relationship Concept Worksheet
Table for Assignment One
A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization
Product development TeraTech needs to develop a marketing plan to market their new product since marketing plans are critical to any marketing efforts. “Product development is a marketing strategy of selling new products to existing markets” (Kerin, 2006, p.40). Developing creative ways to increase business through internet marketing.
Outsourcing An alternative for TeraTech. This does allow the company to immediately address their customer needs and may realize growth earlier. “The five-step marketing research process gives companies a methodical approach to identifying issues and opportunities of new products” (Kerin, 2006, p.42). Outsourcing does its primary job of reducing costs, but the jobs that are lost create an ethical dilemma.
Behavioral sciences In......
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Approximate Word Count: 425
Approximate Pages: 2 (260 words per double-spaced page) |